For free, organic traffic, social media is a prime choice. The difficulty lies in the fact that, due to the low entry barriers, everyone is vying for the same attention you're aiming to capture.
Social media can be challenging, particularly if you lack innovative content ideas to keep your material fresh and relevant.
However, there are still methods to attract the attention of your potential audience if you know how.
Why invest all this effort? Because without dedicating time and effort to cultivate a genuine relationship with your followers, you can't expect them to respond when you promote your music.
Here are 15 content ideas to help you get more fans on social media:
1. Use platitudes
Platitudes have become the new trend in social media quotes! It's not that appealing inspirational quote graphics have lost their effectiveness, but let's be honest – quoting Bill Gates, Tony Robbins repeatedly can eventually bore your audience.
However, whether on Twitter or Instagram, Instead of quoting others, quote yourself. If you can create a simple graphic to accompany your platitude (featuring your profile picture), even better. Additionally, this helps prevent plagiarism, as many artists are gaining recognition by creating their own quotes.
2. Frameworks
A framework is a sequential process. Does that seem dull? It can actually be quite thrilling for your audience! People enjoy learning how to accomplish tasks, and a framework serves as a concise guide outlining the steps necessary to achieve the results you have attained.
One of my most engaged frameworks (shared on Instagram) was an 11-step process on how to crowdfund $15,000 for your next album (yes, this did really work.)
You can create frameworks on anything you know and understand well – it could be on songwriting, beat making, how to set yourself up for a successful gig, or otherwise. Frameworks don’t always need to be educational either – they can be inspirational, fun, or even humorous.
3. Polls & surveys
Individuals enjoy participating in polls and surveys. Platforms like Facebook and Twitter have this functionality integrated, making it simple to implement.
If your engagement has been declining recently, consider creating a poll. The results might surprise you. Even on accounts with a modest number of followers, we've observed a notable increase in engagement using this approach.
To achieve multiple goals simultaneously, pair this with audience research. Pose questions that aid in gaining a deeper understanding of your target audience.
4. Behind-the-scenes posts
To this day, if I find an album I love, I go looking for behind-the-scenes footage, whether it’s a DVD, YouTube video, or anything else the artist or band might have put out.
Serial entrepreneur Gary Vaynerchuk is famous for documenting his journey on as many social media channels as possible. This approach can work for artists too. Capture as many moments as you can and share them on social media.
5. Contests & giveaways
Building your email list is the most effective strategy for ensuring your financial future and sustainability as an artist.
The difficulty lies in persuading individuals to share their email addresses and engage with your email campaigns, which is becoming increasingly challenging.
However, offering a relevant and appealing giveaway, such as an album, T-shirt, and sticker bundle, is a strong method to draw in quality subscribers who can become superfans with some nurturing.
If you intend to conduct contests and giveaways on social media, make sure you adhere to the terms of use to avoid the risk of being banned.
6. Tweet storms
I've lost track of how many artists have mentioned to me that they hesitate to post frequently, view their Facebook profile as untouchable, or simply can't envision posting more often.
However, if your engagement is low, increasing your posting frequency is a guaranteed method to improve outcomes. Twitter, in particular, is one of the most accommodating platforms for frequent posting.
I've engaged in tweet storms (rapid and continuous tweeting over a short span) numerous times, and each time I've discovered that:
It boosts engagement
It introduces new users to me and my content
It has never led to backlash or mass unfollows (usually the opposite)
This also works on new, decentralized networks like BitClout, but that’s a whole other sidebar.
7. Facebook videos
It appears that Facebook aims to become the next YouTube. Additionally, they are now competing in the dating and classified ads markets.
Regardless, 100 million hours of video are viewed on Facebook every day.
By clicking on “Watch” from the Facebook dashboard, you can see the types of videos people are engaging with.
Brevity is officially overrated. There’s no need to be short anymore. Try a variety of video types, whether it’s vlogs, music videos, podcasts, or otherwise, and see what works for you.
8. TikTok videos
TikTok now lets you upload videos that are up to three minutes long. The great part about this is that you don't have to make memes or dancing videos to gain attention (unless you want to)!
The most effective strategy on TikTok is to find a specific focus. A vocalist friend of mine expanded his account to more than 36,400 followers in only three months by consistently using the same video format and six hashtags for his daily posts.
Additionally, if you’ve been having trouble getting engagement on your videos on other platforms like YouTube, you should also upload your videos to TikTok – you should see more views.
9. TikTok LIVEs
Once you’ve attracted your first 1,000 followers on TikTok, they bestow you with the ability to go live on their platform.
These days, going live on Facebook, Instagram, and YouTube is a bit of a mixed bag. It seems to work for those who are already established, but the algorithm doesn’t seem to favor those just getting started.
Meanwhile, even ordinary live content on TikTok can get you many views and followers. It’s a great way to grow your following on an ongoing basis. If you’re still grinding it out on other platforms and you aren’t seeing much traction, give TikTok a try.
10. Native videos
When people think of video content, they often associate it with YouTube. However, nowadays, you can upload your videos directly to most social networks.
While it does take some extra time and effort to share your videos across multiple platforms, we've consistently observed that our videos receive two, three, four times (or even 10 times) more views when shared widely.
The truth is, you don't need a massive number of views to achieve results. What matters is having the right audience watch your content to attract new fans, gigs, PR opportunities, and more.
Here are but a few places to experiment with (even if you’re skeptical!):
Facebook
Twitter (up to two minutes and 20 seconds)
IGTV
LinkedIn
TikTok (up to three minutes)
YouTube
Vimeo
11. Online concerts
Online concerts remain an excellent method to showcase your music to your fans. However, I don't recommend sticking to just one platform. It's all too common (and unfortunate) to see a Twitch streamer performing for hours with no viewers.
As noted earlier, TikTok and StreamYard are both viable options. One of my favorites is Stageit.com it's one we highly recommend checking out if you’re thinking about multi-streaming.
Additionally, you can try pre-recording concerts and premiering them at a set time on Facebook or YouTube (when you can hang out in the chat with your fans).
12. Live Q&As
Live Q&As remain highly effective. If you're looking to pause your live concert lineup and spend some time with your audience for about an hour, consider going live to answer their questions.
Keep in mind that gaining momentum on a single platform can be challenging, even for well-known personalities. However, if you have an active Facebook group, this kind of content is successful. Additionally, you can use tools like StreamYard to broadcast to several destinations at once.
13. Fan spotlights
Creating content for social media can easily lead to getting trapped in a cycle of endlessly producing videos, graphics, and blog posts. If you're not cautious, you might experience burnout.
Acknowledging your most engaged followers is an excellent way to appreciate their involvement. This simple act allows you to step away from the constant content creation cycle.
Additionally, sharing press mentions, testimonials, or even user-generated content can enhance your credibility.
14. Personal posts
At times, this might seem backwards. Why would you post about your vacation, what you had for lunch, or the video game your band likes to play, when you could be sharing about your latest release?
Because it works, often better than promotional posts. Personal posts about your weight loss journey, nostalgic and sentimental stories about your childhood, or how the airline broke your guitar will always drive more engagement. Especially if you include candid pictures of yourself.
Connecting the dots to business results might seem an impossible task, but a boost in boost in engagement now usually translates to a boost in engagement on future posts too.
Use Additional Music Promotion to Make a Name
You need to present your music to the world and increase engagement to make your music recognized. If you choose to incorporate paid promotion to boost organic engagement, 94.2 Blazin Marketing and Promotional Support team offers a service to elevate your online music presence.
Achieving visibility is best accomplished by being featuring in articles, getting interviews, and various media platforms. Our promotion campaign packages is designed specifically as your one stop shop, by offering you the most optimal reach by combining multiple platform together.
A combination of paid services and paid promotion is a great power-up for your music. When you optimize your profile, receive verification marks, and add a high-quality promotion, you will blow the whole platform and see your songs in various charts, including daily and weekly playlists!
Final thoughts –
drive traffic to your website
It’s all well and good to build a social media following, but you also need a way to capture and retain the fans you attract.
So, as awareness grows, focus on driving traffic to your musician website, get visitors to sign up for your email list, and share your merch with them to generate sales.
Convert your casual followers into lifelong fans. That leads to long-term career results.
Drive traffic to your website.
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