At any given moment, thousands of emerging artists are trying to gain exposure. They aim to promote their performances and ideally climb to the top.
What do you need to highlight to promote your event successfully?
If you're an emerging artist, your main focus should be on what will set you apart from others or how you'll rise above the competition. If you've been playing for small audiences like open mics and want to elevate your music career, these small venues will prepared for the challenges of performing for larger audiences. Additionally, ensure your musical skills are refined.
Having a strong first impression on a small or larger stage is crucial. The key is to always aim to exceed expectations and over-deliver. This establishes excellent momentum from the start and should be your ultimate goal.
Promoting your gig or music event may be easier when you're a world-famous artist. However, as an emerging artist, it can be challenging. Knowing what to consider and which platforms to use can simplify the process. This guide will simplify that for you.
Event promotion, and benefits of promoting your event
Promoting an event is a creative marketing effort aimed at increasing awareness of your show. The main objective is to attract the largest possible audience.
Often, when preparing for a gig, people concentrate on delivering an outstanding performance and overlook promoting the event.
Here are a few key points before booking your own event.
The main key lies in comprehending the area where you plan to host your event and staying connected with the local audience. Consider what kind of music your target audience enjoys and determine the time of the month or week when you are likely to attract the largest crowd.
Familiarize yourself with local venues. Compile a list of local venues where you can host your music event and determine which ones are most suitable for you in terms of size and audience. Selling out a smaller venue might be more effective. This approach allows you to gradually grow your audience for larger venues.
The budget is another crucial factor to consider when promoting your music event. While event promotion can be very expensive, with the right information, it doesn't have to be. This guide will provide several cost-effective ideas for you if you are an emerging artist.
Timing is everything when determining a day for your event, make sure there are no major events that could overshadow yours. Doing this properly will ensure maximum attendance.However, if you're booking around a major event, do so a day or two in advance.
What are the benefits of event promotion that you stand to gain?
Promoting your event expands your reach to audiences you never anticipated, helping you achieve the attendance numbers that make your shows profitable. Here are some of the benefits you can enjoy.
Reaching the target audience.
Successful event promotion enables you, as an artist, to connect with your target audience. To achieve this efficiently and effectively, it is essential to identify your target demographic well before starting product promotion. This preparation will allow you to develop promotion strategies that effectively reach the appropriate audience.
Increased ticket sales.
As an emerging artist, your primary aim in event promotion should be to maximize ticket sales for your performances. By doing so, you can ensure that your expenses are met. Successful event promotion will assist you in reaching this objective.
Increased brand awareness.
The greater the number of attendees at your gig, the more individuals become familiar with your music brand, increasing the likelihood of attracting repeat attendees. The aim of event promotion should be to cultivate widespread recognition of your brand, rather than merely attracting one-time attendees to your gigs.
As an emerging artist, booking or selling out shows can be difficult because you're still establishing your name, and your target audience isn't yet familiar with your sound. So, don't hesitate to be an opening act. The aim here might not be primarily financial, but you want to make sure you get exposure and build a fan base to kick-start your performance career.
Business first, before performance
Get in touch with local promoters
In your area or the location you've chosen for your show, there are local promoters who align with your music style. It's important to identify and contact them. These promoters can connect you with other artists and potentially recommend you as a supporting act or vice verse for live performances. They are invaluable to you at this point. Don't hesitate to utilize their support.
Mirror budding artists
“…Select someone you look up to and strive to work harder than they do.” Ed Sheeran mentioned this in an interview about his journey to fame. Identify an artist who ranks above you in your musical genre and observe what sets them apart in their success. Use this as a guide. Nonetheless, it's important not to sacrifice your individuality as an artist. Continue to embrace what makes you unique.
Network at similar events
Promoting your gigs can be effective by reaching out to audiences at similar events. Attending these gigs beforehand can be beneficial for networking. Make an effort to connect with the musicians performing and invite them to play at your upcoming gig.
If you do this successfully, they might invite you to perform at their gigs too. Additionally, find out about other venues that feature artists with a similar music style to yours.
Retargeting
When advertising, your goal is to sell tickets to your music event. However, you might not achieve your target sales at the first site you chose to sell the tickets. Don't let this discourage you. You can focus on another site to reach fans who weren't initially aware and others who didn't purchase tickets the first time they saw the ads but are now seeing them again.
For the sake of your event, here are successful event promotion strategies that will guarantee you triumph
With the venue secured, the date set, and your performers lined up, it's time to implement effective event promotion strategies to ensure this music event sells out.
Event promotion strategies can be boldly classified into two categories
1. Physical promotion
In this digital era, it is easy to ignore the good old fashion methods of events promotion. They may be old school, but they can work wonders for you in getting you the much-needed crowd for your event. They include posters, flyers, and billboards, among others.
Posters. Posters are an excellent method for conveying your message to your target audience. Additionally, the only expense involved is the printing cost. However, you must be cautious about where you place the posters, as putting them in prohibited areas could result in significant legal fines. When creating your poster, make sure it is both eye-catching and informative.
Fliers. Fliers are another effective way to advertise your event. Since they offer your potential audience a detailed view, ensure you utilize the limited space to include all the crucial information about your event.
We suggest using fliers because they are cost-effective, and you can distribute them in convenience stores, local donut shops, Chinese takeout restaurants, barber and nail salons, and most importantly, marijuana dispensaries.
2. Online marketing
Social media has revolutionizing the way music artists promote their work and connect with their audience. Social media is your fan page and perhaps the most cost-effective way to always promote your music and stay engage in with your audience.
Local event websites & social media listing pages
These to-do lists sites offer residents in a particular area information on upcoming events and last-minute activities, making them a valuable strategy to consider.
Check if any such websites exist in the area where you intend to host your music gig and list your event there. Be sure to include all relevant details.
Music influencers
Are a valuable resource for promoting your event and shouldn't be ignored. Engage actively with their content by liking and commenting. Once you've established a connection, invite them to your event and ask for a review. They are the modern critics of today.
Connect your event to your Spotify account
Spotify is not only a great streaming tool for your music but also an important tool in your digital marketing strategies. It also has an events tab that you can use to reach out to the fans streaming your music.
Get yourself a music website
That's all there is to say on this topic.
Digital Press releases.
A music press release is an article that announces news about an artist or group's new album, tour, collaboration, or another notable event. Its goal is to spark interest, raise awareness, and gain publicity, aiming to capture the attention of journalists and the intended audience.
This section isn't particularly crucial; I mention it solely to enhance your online presence. Nonetheless, the potential advantages of securing media interviews and blog features are worth the effort.
Use Additional Music Promotion to Make a Name
94.2 Blazin Marketing and Promotional Support team offers unsigned, independent, and emerging music artists affordable promotional branding, which includes article and write-up placements on 94.2 Blazin website, other blogs, online and physical magazine sites, as well as podcast interviews and playlist placements. The goal for you and other emerging artists is to appear in the top search results on Google. Achieving visibility is best accomplished by being featuring in reputable sources through articles, interviews, and various media platforms.
Music promotion can be a tricky thing for many artists to nail. It might not come naturally to you, but it is an important way to reach more fans. These tips and offers can expand your reach and promote your music, and yourself, more successfully.
Finally,
To profit from your gig, it's best to employ as many music event promotion strategies as possible and evaluate their outcomes.
Since this likely won't be your last gig, understanding which strategies attract the most attendees will allow you to concentrate your efforts more effectively for future events. While it might be challenging to apply every strategy outlined in this document, we wish you success with those you master.
If it becomes overwhelming, don't hesitate to seek assistance!
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